About Us
The New Home For Your Brand！
Established in 1998, UTABrand is the most renowned, largest, and most professional merger and acquisition (M&A) firm in China's fashion industry. Focusing on services such as brand mergers and acquisitions, incubation, licensing, and international expansion, UTA is headquartered in Beijing.
We focus on acquiring classic brands with a long history and widespread popularity while paying special attention to popular and sports brands favored by the younger generation, with unique product styles, good market performance, and positive reviews. We aim to push these brands into broader markets and into the hearts of more consumers through capital, resources, and management enhancement.
With 27 years of accumulated experience in brand investment and management, we have helped numerous brands transition from declining popularity and losses to brand revival, profitability, and rapid growth. We are highly skilled in discovering and promoting brand value, and work with enterprises to formulate correct development plans to construct sustainable and effective innovative competitiveness through new strategic planning and resource integration.
Our clients are located in Europe, North America, China, and Asia, and our services will help even more brands achieve lasting rejuvenation. If you identify with our vision, we welcome you to join us and grow together
300
We select over 300 fashion brands from around the world every year.
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We conduct brand acquisition projects for over 100 investors annually.
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Our investment in M&A projects has exceeded RMB 41 billion over the past 15 years.
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Within 11 months, we achieved a 174% ROI upon successful M&A and IPO completion.
Today's China presents the best China, and today's economy offers the perfect opportunity for transformation! It's not that profit isn't important, but it shouldn't be the only priority. Instead, we prioritize values, believing that values are at the core of an enterprise, and profits are simply the natural result of doing things correctly.
Our Philosophy
Our Mission
Offering an incredible
opportunity for your brand
Our Vision
Making global consumers fall in love with Chinese fashion brands
Our Values
Building on solid foundations to seize the momentum
History
Our Team
☆ CEO, UTA Int'l Brand Inv. Management Co., Limited
☆ Board Member, French Listed Company SMCP S.A.
☆ Executive Director, Jihua Group (601718.SH)
☆ Board Member, Haining China Leather City (002344.SZ)
☆ Member, China National Garment Association - Expert Committee
☆ Vice Chairman, China Textile Planning Research Association
☆ Executive Director, China International Cooperation Association of Small and Medium Enterprises
Yang Dayun is a pioneering authority in China's fashion industry for brand acquisitions and mergers. He has successfully executed strategic and investment acquisition services in fashion consumption, lifestyle, sports, luxury goods, and cosmetics-related brand activities for an extended period. With over RMB 41 billion in executed investment transactions, he has published a total of 26 books on fashion industry management with 4 million characters from 2002-2012. He has also contributed to the strategic planning and execution of 38 listed textile and apparel companies. Since 2012, he has focused on global fashion enterprise strategic planning, investment mergers and acquisitions, post-investment management, and value-added services. He has participated in equity investments of 16 renowned foreign brand companies, successfully completing two foreign IPOs. As a board member, he has been involved in the post-investment management of the French luxury group SMCP (Sandro, Maje, and Claude Pierlot) and Trinity Group (Cerruti 1881, Kent & Curwen, and Gieves & Hawkes), demonstrating extensive experience in international brand strategic planning, operation management, and capital operations. Recognized as the "most influential expert in brand strategy and investment management in China's fashion industry", Yang Dayun is committed to building global Chinese brands and shaping "future-oriented enterprises and brands".
☆ 2004 - Awarded the "World Manager Achievement Award" and "Future Leader Award" by Nobel Laureate and Father of the Euro, Mr. Robert Mundell, on behalf of the American World Executive magazine.
☆ 2010 - Authored the book SPA Model Revolution, which was honored with the "Outstanding Book Award" presented by the China National Textile and Apparel Council (CNTAC).
☆ 2015 - Authored the best-selling book Mergers and Acquisitions Master - Capital Game of Fashion Industry, which ranked among the top five on JD.com's book sales chart.
The Founder of the International
Management System of China's Fashion Industry
In 2000, China's fashion industry witnessed a period of rapid growth fueled by a vibrant market demand that drove a significant increase in consumer spending. In this incremental market, the greatest challenge for Chinese enterprises was the lack of systematic retail management experience and theoretical knowledge. As forward-thinking companies began to focus on establishing brand presence, international brands and fast fashion giants entered the Chinese market, necessitating enhanced competitiveness through learning. In this context, the 26 specialized books served as a "catalyst" to support Chinese fashion businesses in gaining time and sustaining competitive advantages, earning Yang Dayun the title of "Fashion Management Guru".
From 2002 to 2016, a total of 26 management books were published over 14 years, comprising 4.1 million characters. Covering a range of topics from foundational store management to strategic digitalization, business models, and capital operations, these works established Yang Dayun as one of the most renowned management experts and bestselling authors in China's fashion industry.
